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5 examples of special real estate and the suited usp
Special real estate is easy to distinguish from other real estate. The characteristics of special real estate differ per type of real estate. Every type has features that make it easy to recognize. These houses are one of a kind. That’s what makes special real estate unique.
Someone who's searching for a special house has specific and unique requirements. Real estate agency Aerdenhout & Omstreken responds to this by using Unique Selling Points (USPs).
After reading this article, you’ll know the different types of special real estate with distinctive characteristics which can be used with sales.
national monument or protected cityscape
A national monument or a protected cityscape is an area with a special cultural historic character. Also, the beauty and significance of the science of real estate counts. The monuments are protected because of the preserved identity. This way, important historical events and characteristics are not forgotten and used in the development of an area.
The USP, which we can use is the unique story behind the national monument or the protected cityscape. Every story is unique and has value attached to it
NSW LANDSCAPE
A landscape that belongs in the Natural Beauty Act from 1928 is called a NSW landscape. These landscapes are at least five hectares in size, part of the historical country seat and consist of at least 30% of wood stands and nature reserves.
The USP which we can use, has been revealed above. Who doesn’t want to live in a wooded area. Nothing is more beautiful than living on a characteristic landscape surrounded by nature.
HOUSES IN A SPECIAL AREA
Living on the beach, surrounded by sea and dunes? Or would you rather live in a townhouse right in the city center? The environment of a house can have a lot of influence on whether to buy a home.
One person attaches more value to the house itself, while the other attaches more value to the environment of the house. Therefore, the environment of a house is an important USP which can be used to respond to the target group.
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HOUSES WITH A HISTORICAL MEANING
A mansion in the middle of Bloemendaal, a historic house in the center of Haarlem or a luxurious farmhouse in Zandvoort. Or an old school, a windmill or a renovated building. These are examples of houses with a historical meaning. These characteristic houses are easy to recognize through their unique appearance.
The USP”s which we can use with a historical building vary widely. With a historical canal house, we can use the well-known stepped gable to attract the right target group. With an old windmill we can use the history of the house and the beautiful appearance. Every historical house has its own USPs.
HOUSES WITH A HISTORICAL MEANING
During the sale we can respond to each unique home with certain USPs. Every unique home is one-of-a-kind. A house that’s designed by a special architect or a house furnished by a specific designer is unique. There are a lot of features that play a role in the purchasing of a unique house. Not only the appearance of the house, but also the architect, the designer and other features that we can’t directly see.
Real estate agency Aerdenhout & Omstreken has many years of experience with selling special homes. By deploying extensive marketing options and responding to various USPs, we ensure we show your special real estate to the right target audience. This increases the chance of a successful sale. We are happy to assist you with the selling of special real estate.
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